Mirumi robot: price, review and where to buy this bag charm

What Mirumi actually is

Mirumi is designed by Yukai Engineering, a Tokyo-based robotics studio specialising in what it calls « lifestyle robots » — machines that serve no useful purpose, and fully own it.

The object stands about 14 cm tall and weighs 155 grams. Its long, soft arms wrap around a bag handle, a belt loop or a shoulder strap, and it stays there, at shoulder height, watching.

It does not speak, understands no words and has no screen. All of its expressiveness comes through head movement.

How it reacts: sensors and algorithm

Mirumi carries a touch sensor on the head, two sound sensors in the body, a control chip and servomotors. Stroke its head or talk beside it, and it reacts within a second.

The detail that makes the difference is the algorithm Yukai developed: reactions do not repeat mechanically. The object alternates, hesitates, and sometimes triggers spontaneous movements with no external stimulus at all.

That is what produces the impression most owners describe: a shy presence rather than a gadget executing a command.

Mirumi's real price

The product sits around 149 dollars at international retail. Early pre-orders, on crowdfunding platforms, were around 110 euros.

That is electronics pricing, not plush pricing: it compares to a connected accessory, not to a figurine. The crowdfunding result gives a sense of demand — the initial goal of 765,000 yen was exceeded nearly a hundredfold, with over 79 million yen raised from more than 2,000 backers.

Battery life, charging and operating conditions

The built-in lithium-polymer battery gives roughly 8 hours of use on a full charge, enough for a full day out. A full recharge takes about 2 hours over USB-C, with the supplied USB-A to USB-C cable.

Materials: ABS body and mechanism, soft TPU arms. Operating temperature 0 to 45 °C (15 to 40 °C for charging), humidity 20 to 80 %.

Mirumi is not waterproof. It contains electronics and a battery: keep it out of rain and never immerse it, and clean the shell with a lightly damp cloth.

Where to buy Mirumi when it is not sold in your country

This is the sticking point for most buyers. Yukai Engineering announced an international rollout covering the United States, the United Kingdom and Germany among others, but official distribution across much of Europe was still not in place by mid-2026.

As a result, demand far outstrips local supply, and a share of the listings circulating on marketplaces and social networks sells either very distant pre-orders or imitations with no electronics inside.

We sell Mirumi directly, with international shipping and authenticity verified before dispatch. We are a reseller, not an official Yukai Engineering distributor — but every unit shipped is a genuine Mirumi, and returns stay free for 30 days.

Mirumi or Labubu: which to choose?

Both objects occupy the same place — clipped to a bag — but they tell different stories. Labubu is about collecting: blind box format, series, rare colourways, the pleasure of surprise and of the hunt.

Mirumi is about company. There is nothing to collect, nothing to complete. The object reacts, and that is all it does. It is also markedly more expensive, since it carries electronics.

If you are torn: Labubu for the joy of the series and the object, Mirumi for the sense of presence day to day.

What age is it for?

Mirumi is intended for ages 15 and up. That is not an arbitrary rating: the object contains small parts, motorised joints and a built-in battery. It is a fashion accessory, not a children's toy.